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Audience Development and the Internet

Circulation and the Internet: Co-hosted by American Business Media and National Trade Circulation Foundation, Inc. — New York City

February 8th, 2005

Panelist: Brian Klais

  1. The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
  2. How to use email to renew or acquire new subscribers
  3. E-mail tests - what’s working, what’s not working
  4. Search engine marketing - what are you using and how is it working
  5. Banner ads - are they working, what have you changed, where do you have them
  6. How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
  7. Web agents - are they still working?
  8. Blogs - are they a source of names? How can we get subscription information onto a blog?
  9. Email files - do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.

Gloria Adams, Pennwell - Moderator
Laura Wilson, NEJM - Panelist
Sean Fulton, GCN Publishing - Panelist
Brian Klais, Netconcepts - Panelist

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Marketing Association

February 1st, 2005

The Marketing Association New Zealand screenshotThe Marketing Association, formerly the New Zealand DMA, is an industry body serving New Zealand marketers with professional development, networking, advocacy, government lobbying, and more.

Being on the leading edge of marketing in New Zealand, the organisation needed a website that conveyed that they understood the evolving model of the Web from passive publishing to participatory conversations. So the site was redesigned to have a very bloggy feel to it. Functionality includes a banner ad management system, content management system, and a members-only area.

[ database | client admin cms | SEO ]

Visit The Site: Marketing Association NZ

BVI Holiday

February 1st, 2005

BVI Holiday screenshotBVIholiday.com wanted to promote luxury motor yachts they have available for charter in the British Virgin Islands. Starting with keyword research, we created a site around the words people use to find Caribbean charter boats and, more specifically, BVI charter holidays. Offering a compelling introduction to the luxurious boats and charter inquiry functionality, this site allows our client to promote their boats to a prequalified audience of charter prospects.

[ database | client admin cms | SEO ]

Visit the Site: BVI Holiday

DineWise

February 1st, 2005

DineWise screenshotOur work with DineWise, a one-stop shop for all your online gourmet frozen food needs, focused on building them a successful E-Commerce platform. DineWise offers chef-prepared meals in convenient, individual packaging that are ready in minutes. This required high-level database integration to handle the complexity of the DineWise product line, while offering user-friendly, customized meal planning to online purchasers. The development and launch of www.dinewise.com has allowed DineWise to become one of the nation’s premier online providers of complete meal solutions, specializing in customized meals and meal planning for diabetic and healthy lifestyles.

[ database | client admin cms | SEO ]

Visit the Site: DineWise

Wisconsin Metal Tech

December 1st, 2004

Wisconsin Metal Tech screenshotWisconsin Metal Tech needed a new website that offered easy access to an extensive range of industrial metal products in an appealing and search engine optimal site. Netconcepts incorporated content from the existing three sites into one redesigned site, developing a coherent site structure that organized the content logically. This content was then represented within an appealing look and feel which reflected Wisconsin Metal Tech’s new corporate colors. Search engines and customers alike now have easy access to the steel product they are looking for.

[ database | client admin cms | SEO ]

Visit The Site: Wisconsin Metal Tech

Training for Change

October 1st, 2004

Training for Change screenshotTraining For Change is an association of professional corporate trainers specialising in enhancing the communication skills of people in business. Netconcepts was asked to design, develop and implement web solutions for this growing business. The project included a public website and a web-based core application system.

[ SEO ]

Visit The Site: Training For Change

Health Insurance Basics

October 1st, 2004

Health Insurance Basics screenshotMicrosite for WellPoint. Netconcepts worked with WellPoint to create an innovative user friendly and search engine optimal website. The site needed to serve both new and existing customers, as an online resource providing information and advice on health coverage. Health insurance is a highly competitive field, so the design had to reflect and enhance the information available on the site.

[ SEO ]

Visit The Site: Health Insurance Basics

Fletcher Construction

September 1st, 2004

Flectcher Construction screenshotFletcher Construction came to Netconcepts with a site design that needed to be built in a way that reflected best practice. They also needed a site that incorporated content management tools, equiping them to update their large portfolio of work and provide a timely insight into the business. Netconcepts developed the supplied design in a Web optimal form, offering a responsive (fast-downloading) insight into Fletcher’s rich history and contemporary successes.

[ database | client admin cms | SEO ]

Visit The Site: Fletcher Construction

President Carter’s blogging experience

“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

Continue reading »

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Evangelical Christian Credit Union

July 1st, 2004

ECCU screenshotEvangelical Christian Credit Union (ECCU), a financial provider of loans, money management and banking services to churches, ministries, schools, mission agencies, and ministry-minded individuals around the world, needed a new search engine friendly website that took advantage of natural search listings. Designed and built by Netconcepts, the website incorporates a professional look and feel, rich content that enables online prospects to learn about their services, downloadable member applications to generate sales leads and links to the ECCU online banking and visa account systems.

[ SEO ]

Visit The Site: ECCU.com

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